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Get 'Fashionably Tanned' This London Fashion Week With St. Tropez

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LONDON, January 29/PRNewswire/ -- St. Tropez, the beauty industry and celebrities' favourite
experts in sunless-tanning, are celebrating next month's London Fashion Week.
Fashion and tanning have a long rich history and heritage. Coco Chanel gave
the fashion world the iconic Chanel suit and little black dress but also gave
birth to a new trend in the form of tanning. In 1923, when Coco arrived back
to Paris from a cruise in Cannes aboard the Duke of Westminster's yacht,
with a deep tan, it became a new symbol, which signified health, wealth and
decadent subversive style. Before then, lily white skin had been the sign of
high status and class. "Caramel and honey toned skin always looks great on
the catwalk. When the models are looking pasty backstage and we want to add
luxury and make the girls look vibrant and healthy we always reach for fake
tan to achieve a fast, safe and fabulous look," explains celebrity make-up
artist and freelance beauty columnist, Kay Montano.

Today St. Tropez is proud to support a new generation of
trendsetters and fashionistas at London Fashion Week with their safe sunless
tans, which leaves skin looking bronzed and radiant without any exposure to
the sun's harmful rays. This Fashion Week, grab a St. Tropez Spray tan along
with the usual survival kit of Christian Louboutin heels, Red Bull, eye drops
and Tom Ford sunglasses. St. Tropez is delighted to announce its first ever
Tanning Boutique for Fashion & Beauty VIPs located in Knightsbridge at the
Berkeley Hotel, exclusively throughout London Fashion Week. The complimentary
services will begin on Thursday, 7th February (three days before the official
start of London Fashion Week) and run through Friday, 15th February.

VIP services include, the Classic Ultimate Tanning treatment,
which is hand-applied for a long-lasting, moisturised tan, alternatively the
time poor can grab an express Spray Tan between shows. With St. Tropez, by
the end of Fashion Week you will still have an enviable healthy, natural glow
to display in the front row at an early show, even if you're fashionably
late.

Services will run from 8.00am to 8.00pm

To book your "Fashionable Tan" appointment at the St Tropez VIP Suite,
contact Josie Fontana-Reval on +44(0)20-7331-1479 or
josief@modusdowalwalker.com