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New Fashion Trend Arrives in the Bay Area

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SANTA CLARA, Calif., July 24 /PRNewswire/ -- It didn't take long for the new trend featured in the latest "Sex and the City" movie to arrive here in the Bay Area. Ladies no longer need to spend thousands of dollars on their designer purses, while those who couldn't afford them before, now can!

Thanks to StyleForRent.com, the new local service that offers high end purses for rent to Bay Area fashion lovers. You can browse the selection on their website and then visit their location in Santa Clara. There you can rent a purse for an upcoming occasion or just every day pleasure for as low as $5 a week. The growing selection includes top of the line purses by Prada, Gucci, Louis Vuitton and a few others.

Even though the trend of renting accessories is new, it's catching on quick. You don't have to spend over a grand on a purse in order to have one! You can just rent one for a special occasion like a wedding or a high school reunion and bring it right back. Some women, however, are planning to use this service as a "beer of the month" type of deal, which has been used by the opposite sex for years. This way one can enjoy a different purse every month while paying a fraction of the cost.

"You can only wear one purse at a time while the rest are collecting dust in the closet," explains service founder Alex Guberman. "With our service, there is no need to pay the full price for purses that collect dust. You pay for the purse you want to wear this week, or this month, and then get another one once you're ready for something new."

The first StyleForRent.com rental station is premiering on August 1st at the Face to Face Salon at 3575 Stevens Creek Blvd. in Santa Clara.