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Annoying Fashion Problem Solved by Going Neckit

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FORT WORTH, Texas, June 30 /PRNewswire/ -- Fashion-conscious women who enjoy the crisp, sharp image acquired by a 'popped' collar find welcome relief with Neckit, a product that keeps the collar 'popped' all day.

Lucy Bowden, inventor of Neckit (http://www.theneckit.com/), got tired of constantly fidgeting with her collar all day at work. She decided to solve the problem by creating Neckit, a fashion enhancement device that keeps one's collar 'popped up' all day with no maintenance.

Preliminary reaction to the product has been enthusiastic. "I love the look of distinction Neckit consistently gives me," remarked Lisa Cauto, RN and marketing executive of a national medical communications company in Colleyville, Texas. "I love the long and lean line that a crisp, popped collar provides and I could never get the thing to stay 'popped' until I tried Neckit. Now, I never worry about it ... not even for a second. And, it's affordable!"

Neckit was created by former schoolteacher turned entrepreneur, Lucy Bowden, to solve a common fashion problem at an affordable price for the average working woman. However, men, women and children will find Neckit a simple solution to a limp collar. Similar to other problem-solving products like collar stays, rubber bands, panty hose or cuff links, Neckit is a 'better mouse trap' when it comes to fashion enhancement products.