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Hip New Energy Drink Makes Red Carpet Debut

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Celebrity Attendees include Jamie Foxx, TNT's Omari Hardwick, Celebrity Columnist Perez Hilton and Pro-Skater 'Turbo'

LOS ANGELES, July 17 /PRNewswire-FirstCall/ -- Summit Environmental Corporation, Inc. (BULLETIN BOARD: SEVT) launched its hip energy drink, Bliss, this week at LA's chic Cabana Club. A beverage sure to provide bliss, it's a quick and easy way to boost your energy level in a healthy way. With special guest appearances by Omari Hardwick of TNT's medical drama "Saved," notorious celebrity columnist Perez Hilton and pro-skater "Turbo," Bliss is about to take hold of the Los Angeles nightlife scene.

Hosted by Joe Joe Promotions, the event took place Thursday at the Mediterranean-style celebrity haven, the Cabana Club in Hollywood, where red carpet arrivals began at 9:30 p.m. Fashion models wearing Bliss Energy outfits and the exclusive clothing line "History" were on hand, and giveaways were provided throughout the evening. Future "Bliss Blast" events will shortly be announced for additional clubs such as: Avalon, Privilege, Mood and Vine Street Lounge.

Bliss is an energy drink made with the purest, highest-quality ingredients. It has no sodium or carbohydrates, natural sugar and caffeine. Summit Environmental acquired the Bliss brand in 2004. Keith Parker, its chief executive officer, is a member of the United States Softball Hall of Fame and was approached to sample and use the product. Since that time, Summit has been selling Bliss institutionally, to professional and semi-professional sports teams around the country.

"By all accounts, the energy drink category is poised for continued growth and expansion. We felt the market timing was right to start a series of consumer events to create buzz and momentum for Bliss and its eventual large-scale rollout," said Parker. "We were very happy with the results and we received tremendous buzz and support from consumers who sampled the product at the club."

Summit Environmental Corporation, Inc., based in Longview, TX, markets and distributes biodegradable, non-toxic chemical products and fire suppression agents in which the patent and intellectual property rights are held by Summit. The company is committed to creating products to aid in reducing environmental poisoning mainly in the areas of fire-fighting soil and water remediation due to the use of toxic agents causing chemical pollution originating from previous lack of viable alternatives.

Photo: Omari Hardwick and friends, celebrity columnist Perez Hilton, and
Kim Stainer, owner of La-T-Da Designs and friends.