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Emporio Armani Announces Josh Hartnett as the Face of Their New Men's Fragrance

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NEW YORK, July 21 /PRNewswire/ -- The latest Armani Ambassador, big screen star Josh Hartnett, will be the face of the new Emporio Armani Diamonds for Men advertising campaign. Giorgio Armani set out to find someone who would reflect the bold allure of sexiness that would embody this new fragrance. The designer considers Hartnett to be one of the most talented actors of his generation. Josh Hartnett was the first male celebrity selected because of his onscreen charisma, elegance and sensuality.

Passionate about film from a very early age, Hartnett has starred in a number of major Hollywood productions, such as "Pearl Harbor," "Black Hawk Down," "The Black Dahlia," "30 Days of Night," and "August" releasing next month. In the dramatic film, Josh Hartnett stars as internet start-up entrepreneur who attempts to keep his fledgling company afloat in August 2001 as the dot.com bubble bursts.

In front of the camera, Josh is the center of every angle in the advertising campaign. In both the print and TV ads, Josh is confident and playfully seductive as it looks like he is being photographed by paparazzi.

Monday, July 21st is Josh Hartnett's 30th birthday and Giorgio Armani personally sent his well wishes with a one-of-a-kind Emporio Armani bike and letter at a recent luncheon hosted by Giorgio Armani Beauty at the Gramercy Park Hotel in New York City.

Emporio Armani Diamonds for Men will be available in September 2008 at http://www.giorgioarmanibeauty.com/ and at fine department stores, including Saks Fifth Avenue, Bloomingdales and Macy's.