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Atlanta's Heart Ball to Receive Added Glamour From Dame Elizabeth Taylor

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Over $1 Million in Jewelry Designs to be Displayed at Fundraising Event

LOS ANGELES, March 24 /PRNewswire-FirstCall/ -- House of Taylor Jewelry, Inc. (NASDAQ:HOTJ), an international multi-brand jewelry marketing company and Elizabeth Taylor will be providing extra dazzle to the annual Atlanta Heart Ball on March 25, with several socialites wearing exclusive House of Taylor Jewelry designs.

Over one million dollars worth of jewelry will be on display, including a $250,000 antique diamond necklace from Dame Elizabeth's private collection, a collection reputed to be one of the largest in the world. Also included will be several of the renowned star's own designs from her successful House of Taylor Jewelry line. Terry Brown, Catherine Brown, Brooke Brown and Amy Brown of Brown and Company Jewelers will wear the jewelry, in the close company of several Brinks guards.

"It is wonderful to know of this ongoing effort to raise funds and awareness for the work of the American Heart Association. Brown and Company Jewelers is a very prestigious company and it is a pleasure to support them in this way," said Dame Elizabeth about the event.

A recognized pioneer and champion of HIV/AIDS research, Dame Elizabeth has been extremely successful in the fragrance industry, with her fragrance "White Diamonds" one of only two perfumes (the other being Chanel Number Five) to be among the ten most-purchased fragrances in each of the last ten years. Her passion for jewelry has been channeled into House of Taylor Jewelry, where she provides design direction and is well on her way to duplicating the success of her fragrance business.

The Atlanta Heart Ball will be held on March 25 at the InterContinental Buckhead. This successful event has raised over $10 million for the American Heart Association over its 24-year history. The four "circulating displays" of jewelry will be sure to add glitter to an already glamorous evening.

About House of Taylor Jewelry

House of Taylor Jewelry, Inc. (NASDAQ:HOTJ) is a Los Angeles-based international jewelry company whose principal shareholders include Dame Elizabeth Taylor, Kathy Ireland and members of the Abramov family. It serves fine jewelry retailers worldwide with diverse jewelry creations marketed under the brands Kathy Ireland Jewelry(R), Elizabeth Collection(R), and House of Taylor Jewelry(R). More information on the company can be found at http://www.hotj.com .

The statements included in this press release concerning predictions of economic performance and management's plans and objectives constitute forward-looking statements made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended. These statements involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that could cause actual results to differ materially from those set forth in the forward-looking statements include: the availability of funding for current and future operations; the acceptance of our branded products in the marketplace; and the characteristics and pricing of our branded products as compared to competing products as well as others discussed in House of Taylor Jewelry, Inc.'s filings with the Securities and Exchange Commission. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. House of Taylor Jewelry, Inc. undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.