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Elizabeth Arden and AEFFE S.p.A. Launch Alberta Ferretti Fragrance, Skincare, and Cosmetics

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NEW YORK, Jan. 28 /PRNewswire-FirstCall/ -- Elizabeth Arden, Inc. (NASDAQ:RDEN), a global prestige beauty products company, has entered into an exclusive long-term global licensing agreement with AEFFE S.p.A. for the development, marketing and distribution of fragrance, cosmetics, and skincare products with the leading fashion designer Alberta Ferretti. A debut fragrance is planned to launch in the spring of 2009. Elizabeth Arden will produce and market the fragrance collections with creative direction for the scents to come from Alberta Ferretti herself.

International designer Alberta Ferretti is known worldwide for her beautiful gowns, chosen by innumerable celebrities for their red carpet appearances. Her style is feminine and sensual, elegant and contemporary, complimenting each woman's personality by enhancing her own beauty with exquisite tailoring and fine details.

"Alberta Ferretti is an icon in the world of fashion design, and we are thrilled to be working with her to create a fragrance line that reflects the sensibilities of her style," said E. Scott Beattie, Chairman and Chief Executive Officer of Elizabeth Arden. "Adding the Alberta Ferretti name to our designer fragrance brands allows us to diversify our fragrance brand portfolio and strategically expand our reach of prestige fragrance distribution, particularly in the European fragrance market," added Beattie.

"I'm extremely proud to embark on the adventure of creating my fragrance with Elizabeth Arden," stated Alberta Ferretti. "The history of Elizabeth Arden in the world of beauty is characterized by a distinct definition of femininity that is quite close to my own world, in which beauty, femininity and sensuality emanate from the personality. I am convinced that this collaboration will result in a remarkable fragrance that will express the contemporary nature of a woman who lives in the present yet looks to the future," she added.

"The signing of the agreement for Alberta Ferretti fragrances with Elizabeth Arden, a company known worldwide in the beauty field, guarantees the same standards of quality and excellence which are synonymous with those of our brand. Moreover, the leadership held by this American company in the fragrance sector enables us to realize a commercial development focused also on prestige and quality factors," declared Massimo Ferretti, chairman of Aeffe.

Financial terms of the agreement were not disclosed.

Elizabeth Arden (http://www.elizabetharden.com) is a global prestige beauty products company. The Company's portfolio of brands includes the Elizabeth Arden fragrance brands: Red Door, Elizabeth Arden 5th Avenue, Elizabeth Arden green tea and Elizabeth Arden Mediterranean; the Elizabeth Taylor fragrance brands: White Diamonds and Elizabeth Taylor's Passion; the fragrance brands of Britney Spears: curious Britney Spears, fantasy Britney Spears and Britney Spears believe; the Mariah Carey fragrance M by Mariah Carey; the Hilary Duff fragrance with Love ... Hilary Duff; the Danielle Steel fragrance Danielle by Danielle Steel; the lifestyle fragrances: Daytona 500, Design, Giorgio Beverly Hills, the HUMMER(TM) Fragrance for Men, PS Fine Cologne for Men, White Shoulders and Wings; and the designer fragrance brands of Alfred Sung, Badgley Mischka, Bob Mackie, GANT, Geoffrey Beene's Grey Flannel, Halston and Halston Z-14, and Nanette Lepore; the Elizabeth Arden skin care lines, including Ceramide, Intervene and PREVAGE(TM) anti-aging treatment and the Elizabeth Arden color cosmetics line.

Aeffe S.p.A. is a company listed on the Star segment of the Italian Stock Exchange. Founded in 1981 by Alberta Ferretti and her brother Massimo Ferretti, the company operates in the luxury goods sector with the manufacture and international distribution of prestige brands, including the Alberta Ferretti collection, Philosophy di Alberta Ferretti, Moschino, Moschino Cheap & Chic, Pollini, and Jean Paul Gaultier.