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Dickies Makes the Grade On Campus

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2006 School Uniform line adds FlexWaist, new colors and updated styles

FORT WORTH, Texas, Aug. 15 /PRNewswire/ -- Every year more public school students are required to wear uniforms as districts continue adopting the mandatory apparel codes that many say are improving the nation's educational atmosphere.

That's why Dickies, a powerhouse global brand known for durable, affordable and functional clothing, continues to improve and innovate its complete line of sturdy, easy-care school uniform tops, shirts, shorts, skorts, pants, sweaters, and jackets for K-12 male and female students.

New for '06 is Dickies trademarked FlexWaist flat-front pants and shorts for elementary boys and girls. Featuring a notched elastic waist inset that can be taken in or let out in seconds to create a better fit, FlexWaist pants and shorts are more comfortable and last longer because they grow with the child.

"The student 'workplace' is in the classroom, and Dickies is constantly re-designing clothing to perform better on the job," said Jon Ragsdale, Vice President of Marketing for Williamson-Dickie Mfg. Co. "FlexWaist is just one of the ways that we've made Dickies school uniforms the best apparel parents can buy for their kids."

Also new for '06:

* More colors: as more school districts go to mandatory uniforms they are
seeking to branch out from the classic khaki and navy bottoms. Dickies
has added silver gray, black and charcoal.

* Prettier polos and a fashion-forward smocked stretch poplin top, along
with a new faux wrap skirt, three-piece skirt, tab-pocket capris and a
pleated jumper for a fresh, updated look for girls. Junior sized girls'
pants, skorts, shorts, skirts and capris feature a stretch fabric to
improve fit and comfort.

* Exterior Dickies logos on FlexWaist items are small enough to comply
with uniform codes, but announce the popular brand that both kids and
parents like and trust.