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Diane's Beachwear to Host Daily Fashion Shows at Boardfest '08

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HUNTINGTON BEACH, Calif., April 22 /PRNewswire/ -- Diane's Beachwear has joined the Boardfest fifth anniversary celebration, signing on to produce daily fashion shows on the main stage. The 30-minute shows are open to the public and feature the latest sportswear and swimwear collections from today's hottest beach lifestyle brands.

Boardfest is held at the Huntington Beach Pier over Labor Day weekend, August 30 to September 1, 2008. More than 100,000 spectators, primarily tweens and teens, attend over three days. Information is available at http://www.myspace.com/boardfest.

Against the backdrop of today's hit music, Diane's fashionistas will walk the Boardfest runway with the latest bikinis, boardshorts, dresses, tops, accessories and more. Top brands invited to participate include Smart Girls Who Surf, Ed Hardy, Von Zipper, Lucy Love, Raisins, Lucky Brand, Hurley, Volcom, Billabong, Roxy, Split, Reef, Rusty, Rampage, Vix, Fox, LocalMotion, Flojos, Nomad and Rip Curl.

"Diane's is one of the top women's beachwear retailers in Southern California," said Boardfest's Cherie Whyte. "In addition to quality merchandise and excellent customer service, their commitment to encourage women to be active, healthy and feel good about their bodies falls right in line with our Boardfest philosophy!"

Diane's will be handing out free gift bags in the Diane's tent located next to the Boardfest main stage and raffling off a grand prize to one lucky winner.

About Diane's Beachwear

Diane's Beachwear on Main Street in Huntington Beach is the flagship location for Diane's 16 stores and e-Commerce website. Diane's is known for carrying a variety of fashionable beachwear brands such as: Roxy, Billabong, Vix, Donna Karan and Michael Kors. Diane's unparalleled customer service is complemented by a Customer Hotline that is designed to help customers find the perfect fitting beachwear attire all year round. More information is available at http://www.dianesbeachwear.com/.

About Boardfest

Where action sports, music and life collide, Boardfest '08 showcases something for every level of involvement, synergistically weaving surfing, skateboarding and snowboarding competitions, surfing and skateboarding clinics, makeovers, empowerment activities, interactive exhibits, live entertainment, music, movies, fashion shows, dancing, an arcade, mobile sampling and attractions. Information is available at http://www.boardfest.com/.