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Diane Keaton Shares her Skincare Wisdom

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NEW YORK, Aug. 7 /PRNewswire/ -- L'Oreal Paris is debuting its national print and broadcast ad campaign for Age Perfect skincare products starring the company's newest spokesperson, Academy Award(TM) winning actress Diane Keaton.

Keaton's first-ever beauty ads, for L'Oreal Paris Age Perfect Pro-Calcium Restorative Hydrating Cream and Age Perfect Skin Supporting & Hydrating Makeup, will appear in the United States in September magazines and on television broadcasts beginning on August 7th.

The ads, featuring Keaton in her signature white pantsuit, were shot in the neutral-toned living room of a Pacific Palisades home. The 60-year-old spokesperson speaks directly to the viewer, sharing that she believes in aging authentically, takes calcium every day and uses L'Oreal's new Age Perfect Pro-Calcium Moisturizer to make her skin resilient, more toned and redensified.

"I feel extremely lucky to be a part of this L'Oreal family of strong, intelligent women," said Keaton in an on-set interview. "I like the idea of women being empowered and I also feel that we are 'worth it' -- of course we're worth it!"

"We have had an incredible response from so many women to the news that L'Oreal signed Diane Keaton as our spokesperson," stated Carol J. Hamilton, president of the L'Oreal Paris division of L'Oreal USA, Inc. "Diane is an exemplary role model for women in every stage of their lives, and especially for women of her generation. She possesses such a luminous beauty and personality, and she is incredibly smart and truly cares about how women feel about themselves. We're thrilled that she'll be starring in our newest L'Oreal ads."

The L'Oreal Paris ad campaign starring Diane Keaton will break in September issues of AARP, The Oprah Magazine, Town and Country, Departures, Prevention, Good Housekeeping and Ladies Home Journal.

The L'Oreal Paris Division of L'Oreal USA, Inc. is a total beauty care company with well-known products for the entire family, including Couleur Experte, Preference, Excellence Creme, Feria, and ColorSpa Moisture Actif haircolors; Studio Line styling products, the VIVE line of shampoos and conditioners, the L'Oreal Kids grooming line, Dermo-Expertise skincare, Body Expertise body care line and L'Oreal Paris Color Cosmetics.