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How to Choose Designer Diamonds That Dazzle

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(NewsUSA) - You've heard of designer jeans, but now you can have designer diamonds, too.

The exceptional quality, craftsmanship and style that have long defined designer apparel in the fashion world are now reflected in today's most sought-after jewelry.

"Designers and diamonds have always been a girl's best friend, and now she can have both of them together," said Isaac Klugman, vice president of e-commerce for Diamonds International, one of the largest retailers of jewelry in the world.

When the time comes to invest in a designer diamond, a basic understanding of the four C's of diamonds creates the fifth C - confidence.

1. Cut. The cut, not the shape of the stone, creates the fire and interplay of light within a diamond's facets. As one of the most innovative cuts available today, the Eighty-Eight Cut designer diamond, featuring eight sides and 88 facets, embodies optimum sparkle. But if it's the brilliance that makes a diamond irresistible to you, look to the Crown of Light designer diamond. Each one has 90 facets - nearly twice as many as an ordinary round diamond - which act like tiny mirrors, reflecting a burst of white light from the stone.

2. Color. With diamonds, color actually refers to the lack of color. White diamonds are graded on a scale that begins with D, indicating a pure icy winter white, and progresses down the alphabet with each letter designating a more tinted white.

3. Clarity. Because diamonds have been created by nature through millions of years of intense heat and pressure, imperfections are often formed in the process. Look for stones whose inclusions are barely visible to the naked eye or can be hidden by a prong.

Less than 1 percent of the world's rough diamond crystals are pure enough to become a Hearts On Fire designer diamond. These rare gems are brought to life in the skilled hands of master cutters who perfectly position, hand-polish and analyze each facet at 100-times magnification - 10 times the industry requirements.

4. Carat. This is a measurement of a diamond's weight. Don't be overly concerned with the exact weight of the stone you fall in love with. Loose diamonds will look up to 25 percent larger once set by a jeweler.

For more information on finding the perfect designer diamond, visit http://www.ShopDI.com.

PHOTO: Eighty-Eight Cut diamond necklace from the Infinite Brilliance Collection by Diamonds International.