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Beauty.com and Bluefly.com Link Worlds of Designer Fashion and Prestige Beauty Online

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Savvy Internet Fashion and Beauty Consumers Get Complete Look with Expert Advice and Exclusive Offers

BELLEVUE, Wash. and NEW YORK, Oct. 10 /PRNewswire/ -- Beauty.com, one of the fastest growing prestige beauty e-commerce sites, and Bluefly.com, a leading online retailer of designer brands, fashion trends and superior value, have formed an alliance to provide their trend-setting customers with an all encompassing prestige beauty and fashion experience. The online retailers are partnering to launch a series of behind-the-scenes expert beauty and fashion trend videos plus special promotions designed to intrigue their customers.

"Beauty is an integral part of the fashion world, and the right choice of color cosmetics and hair will enhance any style of clothing," said Kathleen McNeill, vice president of beauty for Beauty.com, Inc. and drugstore.com, inc. "Bluefly.com is the perfect partner for Beauty.com because together we can show customers how to achieve a complete look that's always on trend."

A new, contemporary design continues to rollout on http://www.beauty.com/ this fall with industry-leading shopping features and more than 200 prestige brands to help customers discover the best beauty products to highlight their individual lifestyle. Beauty.com, Inc. is wholly owned by drugstore.com, inc., a leading online provider of health, beauty, vision, and pharmacy products.

"Fashion and beauty have always been closely linked but rarely co-merchandised, especially online. We're thrilled to work with Beauty.com to create rich and entertaining video content that adds tremendous value to our customers' shopping experience," said Bradford Matson, chief marketing officer, Bluefly.com.

Where Fashion and Beauty Meet

Now showing on both Beauty.com and Bluefly.com is a behind-the-scenes look at a Bluefly photo shoot showcasing the season's most important fashion looks. The video also features expert instruction on hair styling trends by Oscar Blandi, one of the most sought-after hair stylists in New York City, and makeup application tips for the latest looks by Beauty.com(TM) celebrity make-up artist, Tina Turnbow.

"Women want to have the same red carpet ready look that I give to celebrities," said Tina Turnbow, Beauty.com spokesperson. "I think it's great to have video instruction that really shows people how to use and apply makeup."

"This alliance allows consumers to simply click from Beauty.com to Bluefly.com or vice versa to get the perfect dress to wear with that new shade of red lipstick," added McNeill. "Our focus is to offer our customers the convenience of putting together head-to-toe looks with a few quick clicks."

About Beauty.com - The World of Beauty Online(TM)

The Beauty.com web store is a leading online destination for prestige beauty products, providing a highly personalized shopping experience and offering more than 200 brands from widely recognized to niche, hard-to-find products. Beauty.com, Inc. is a wholly owned subsidiary of drugstore.com, inc.

About drugstore.com, inc.

drugstore.com, inc. (NASDAQ:DSCM) is a leading online provider of health, beauty, vision, and pharmacy products. Our portfolio of brands includes: drugstore.com(TM), Beauty.com(TM) and VisionDirect.com(TM). All are accessible from http://www.drugstore.com/ and provide a convenient, private, and informative shopping experience while offering a wide assortment of more than 25,000 products at competitive prices.

The drugstore.com pharmacy is certified by the National Association of Boards of Pharmacy (NABP) as a Verified Internet Pharmacy Practice Site (VIPPS) in compliance with federal and state laws and regulations in the United States.

About Bluefly, Inc.

Founded in 1998, Bluefly, Inc. (NASDAQ:BFLY) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit http://www.bluefly.com/.