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Crest Whitestrips Brings Bright Smiles to Young Hollywood Awards

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Title Sponsor Offers Chance to Win Tickets to the Show and Exclusive Red Carpet Weekend

NEW YORK, March 13, 2008 /PRNewswire/ -- On April 27th, the 2008 awards season will continue to shine bright when Hollywood Life magazine celebrates tinsel town's hottest rising talent by hosting its 10th annual Young Hollywood Awards in partnership with Crest Whitestrips. The not to be missed awards show, complete with a star-studded red carpet, will take place at exclusive Hollywood hot spot The Avalon. The award-winning brand, Crest Whitestrips, has worked with the 2008 Young Hollywood Awards team to create a new "Best On Screen Smile" award category to honor young Hollywood's brightest smile. Additionally, Crest Whitestrips will host the after party immediately following the awards show at Spider Club for all honorees and attendees.

Crest Whitestrips has a lot to celebrate these days; in addition to their work with the Young Hollywood Awards, the #1 dentist recommended brand has just launched Crest Whitestrips Daily Whitening + Tartar Protection -- the first five-minute strip of its kind. One kit provides noticeably whiter teeth, protects against tartar plus it provides a clean, dentist smooth feel all with just five minutes a day, every day! Tartar protection just got beautiful and Crest Whitestrips wants to help one lucky winner and a guest get beautiful too. To do so, Crest Whitestrips is conducting a national online contest, "Smile With Young Hollywood" where consumers can log on to http://www.SmileWithYoungHollywood.com to enter for the chance to win a glamorous Hollywood weekend, including a red carpet makeover to strut their new look at the awards show!

"We're thrilled to partner with Hollywood Life Magazine and the Young Hollywood Awards. We know how important a bright, white smile is to every look, on and off the red carpet. With our new introduction of Crest Whitestrips Daily Whitening + Tartar Protection, now smiles can be brighter and protected from tartar build-up all with just five minutes a day, every day," says Sunny Jain, Senior Brand Manager, Crest Whitestrips North America. "Thanks to the Young Hollywood Awards, we can share how a beautiful white smile can be your best accessory and are excited to honor one star that truly brings this to life."

The grand prize winner and a friend will receive tickets to attend the 10th Annual Young Hollywood Awards show in Los Angeles, access to the exclusive Crest Whitestrips Young Hollywood after party, roundtrip airfare, hotel accommodations, "Glam Squad" treatment, including a trip to the spa to relax before a fun-filled night followed by a Hollywood hair and makeup session to get camera-ready before the award show, lunch at a LA favorite and two kits of new Crest Whitestrips Daily Whitening + Tartar Protection to ensure a brilliant Hollywood smile at the awards show and all season long. And that's not all -- 20 second place winners will receive a CoverGirl(R) makeup kit and new Crest Whitestrips Daily Whitening + Tartar Protection.

For the chance to feel like a young Hollywood celebrity and walk the carpet with a gorgeous smile, visit http://www.SmileWithYoungHollywood.com March 3, 2008 through April 10, 2008. The winner will be chosen at random and announced on April 15th.

* * Legal residents of the 50 United States (D.C.) 12 years and older. Void where prohibited. For Official Rules, prize descriptions and odds disclosure, visit http://www.SmileWithYoungHollywood.com.

About Crest Whitestrips

Crest Whitestrips makes it easy and affordable to get a bright, white smile by using the same enamel-safe whitening ingredient dentists use to get out stains on and beneath the surface of teeth. Since 2001, the #1 dentist recommended brand and winner of multiple awards, Crest Whitestrips has helped bring brilliant, beautiful, brighter, whiter smiles to more than 30 million people. These people have made Crest Whitestrips their best beauty secret, transforming their smiles into the must-have accessory of any season. For more information, visit http://www.whitestrips.com.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.