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Keith Anderson & Danielle Peck are "On the Fast Track" with Ariat Boots

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Nashville, TN (2/12/07) – Country Weekly magazine and Ariat International have teamed up with Keith Anderson and Danielle Peck for a two-page advertorial entitled “On The Fast Track” appearing in Country Weekly’s 2/26 issue, which hit newsstands today (2/12).

The two-page spread features country hit-makers Keith Anderson and Danielle Peck wearing Ariat boots and highlights the career achievements of the fast-rising stars. The artists were photographed by Joe Hardwick at the Music City Motorplex. Danielle models Ariat's Laurel boots in a rich brown bomber leather while Keith stands tall in his square-toe Rambler for a look that hits all the right notes.

Says Ariat co-founder and CEO Beth Cross of the partnership, "It is a wonderful opportunity to work with artists who are synonymous with our brand and we are thrilled to support country music's newest generation of talent. Ariat's comfort technology is sure to add an element of ease to life on the road and demanding tour schedules. We wish both Keith and Danielle much continued success."

Ariat is proud to join the ranks of these true performers, who embody Ariat's authentic equestrian heritage and active lifestyle. Ariat and country music's up-and-coming artists -- the perfect fit.

About Country Weekly:
With 3.3 million readers, Country Weekly is the world’s largest magazine covering country entertainment and the lives of country music artists on-stage, on the road and at home. Country Weekly is published biweekly by parent company American Media, Inc. http://www.countryweekly.com

About Ariat International, Inc.:
Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, belts, handbags & accessories. Featuring patented technology designed to deliver stability, durability and comfort, Ariat is the pioneer of integrating athletic shoe technology into equestrian footwear. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800-899-8141 or visit http://www.ariat.com