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AmazingCosmetics Launches at Sephora Stores Nationwide This Fall!

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Celebrity favorite makeup line will launch their 'must have' concealer in Sephora stores nationwide and the entire product line in Canada!

CHICAGO, Oct. 8 /PRNewswire/ -- AmazingCosmetics has announced that they will be launching their most popular product Amazing Concealer in Sephora stores nationwide starting in October. In addition, the entire AmazingCosmetics makeup line will be launching in Canadian based Sephora stores!

Chosen as one of Sephora's favorite concealers, AmazingCosmetics will be displayed in the most coveted spot -- the Treat and Conceal end cap. The brand started working with Sephora in 2004, with a portion of the line in Atlanta and Boston stores and Sephora.com. With the line also carried in Sephora catalogues this past summer, the Amazing Concealer quickly became a "must have" item amongst the popular chain store's shoppers. As beauty guru's continued to swipe up the Amazing Concealer, the obvious next step was to place it in all popular store fronts.

This comes on the heels of the company's launch of "Amazing Girls." The drawings are caricatures of the woman behind the brand, sketched by artist Jenny Sweeny. The brands new face will appear in many variations and will continue to launch new products each season. Most recently, the company teamed up with Chicago based charity Lynn Sage Cancer Research Foundation and created the Amazing Woman kit which the company will donate 100% of the net proceeds.

The uniqueness of AmazingCosmetics' products has won the brand the support of celebrity makeup artists nationwide. These industry insiders who have "seen it all" actually seek out AmazingCosmetics based on both an incredible word-of-mouth reputation, and also proven retail success. Since the brands launch, numerous A-list celebrities have named the concealer their "Must Have" item!

AmazingCosmetics was launched in 2000 by co-founders Lisa Thurman and Sue Katz. Since then, the two Chicago natives have turned their makeup company into a privately owned, retail powerhouse. Lisa and Sue believe makeup doesn't have to be complicated to be extraordinary. Based on this simple philosophy, the company creates cosmetics that truly make women look better, younger and brighter. AmazingCosmetics remains dedicated to finding and developing products of excellence that simplify, enhance and perfect a woman's natural look.

CONTACT: AmazingCosmetics -- Sandy Incardona 847/680-5247 sincardona@amazingcosmetics.com