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Catherines Doing It Right with 'Right Fit' in Extended Sizes

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Catherines Plus Sizes Joins the Revolution in Sizing Technology With More Pant Styles and Sizes

NEW YORK, Sept. 13 /PRNewswire/ -- After receiving rave reviews from fashion bloggers and customers in cyberspace only weeks after hitting stores, Right Fit sizing technology finds it way to Catherines Plus Sizes, one of the leading plus-size retailers. Not only does the collection fit Catherines plus-size clientele, but is offered for those who have a hard time shopping at all -- the extended plus-size customer.

"We know a good fit when we see it," said LuAnn Via, president of Lane Bryant. "We are excited to have Right Fit sizing technology in our jeans, but we also wanted to offer Right Fit sizing in additional pant styles for the workplace and an evening out. Our customers are career women and we wanted to offer her career pants with Right Fit sizing so that she can look and feel great at work too."

Women come in different shapes and sizes and the Right Fit sizing system was developed to address the problems plus-size women experience when shopping for pants. Common fit problems include gaping waist bands, snug thighs, and loose-fitting areas around the hips. After years of research, a simple formula for finding the perfect fit was created, which will revolutionize the way women shop. It all boils down to three colors: Red, Yellow and Blue.

Right Fit Yellow: Straight from the waist through the hips.
Right Fit Red: Slightly curved from the waist to the hips.
Right Fit Blue: Small waist and fullest at the hips.

Right Fit sizing divides women into three distinct categories based on individual body shape and size - not just the size that fits your largest body part.

For the first time in more than 60 years, the most extensive sizing study was recently conducted over the course of three years using cutting edge technology to scan 14,000 plus-size women's bodies. With the assistance of the Intellifit machine, which records over 200,000 data points within ten seconds using low-powered radio waves, Intellifit measured thousands of women to paint a clear and precise picture of how their bodies are shaped.

Based on the new design of hip/waist ratio in the construction of the pants, a woman's typical pant size can be completely different than what she has previously worn thus, a completely new sizing system was born. Right Fit sizing technology will be available in pant sizes 3 to 12 -- representing her size number to go along with her new color and customized shape.

Rightfit.com, an interactive website where customers can learn more about the technology behind Right Fit's products, will also include a quick and easy to use sizing calculator to help customers discover her size, shape and color.

The classic career pant with Right Fit sizing technology is available at Catherines in different colors: black, brown, charcoal, navy and pinstripe; and lengths: petite, average and tall.

For more information about Right Fit, please visit http://www.catherines.com or http://www.rightfit.com.

With over 450 stores, Catherines Plus Sizes, a subsidiary of The Charming Shoppes, Inc., provides stylish, high-quality fashion for plus-size women in sizes 16W-34W. Catherines offers a wide selection of apparel from career and casual to eveningwear - as well as a collection of accessories, lingerie and hosiery. For more information, log onto the Catherines website, http://www.catherines.com