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Carole Hochman Expands Brand to Target Younger Demographic with New Label

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NEW YORK, Dec. 4 /PRNewswire/ -- Carole Hochman, a renowned leader in the intimate apparel industry who last month was ranked among the Top 50 Women Business Owners in Pink magazine and has been credited in Crain's New York Business as running the seventh Largest Women Owned Company in New York, is expanding her namesake collection to include Midnight, a new label targeting a younger audience in Spring 2008.

Renowned for premium cotton sleepwear and loungewear sold in better department and specialty stores globally, Carole Hochman is a top-selling brand popular among 40-60 year old women seeking superior quality and comfort.

In an effort to remain true to her design roots but offer a variety of styles catering to the 20-40 year old women gravitating to the brand in recent seasons, Carole has expanded the line to incorporate the fashion-forward Midnight label. "Offering the comfort and quality we are known for to a younger demographic seemed like a natural next step," says designer Carole Hochman, Principal and Creative Director of the Carole Hochman Design Group.

Carole Hochman has become a recognized personality though her strong retail and QVC presence as well as the personal connection she makes with consumers. To meet the needs of her loyal consumers, Hochman is celebrating another significant company development with the launch of an interactive e- commerce site. Launching in December 2007, the site serves as a vehicle for carrying out Carole's mission to encourage others to "live well" and "sleep well." The beautifully designed http://www.carolehochman.com/ features a streamlined, easy-to-navigate e-commerce section along with informative areas where viewers can chat with Carole, flip though her personal photos, catch a glimpse of her favorite things and learn her lifestyle tips. The website will be updated on a regular basis to reflect Carole's own professional and personal experience ranging from why thread count matters and what one can do to ensure a perfect night's sleep to what books she finds inspiring and how to find the perfect gift to bring when visiting someone's home. "Consumers are increasingly looking to the internet for shopping, information and lifestyle tips," adds Hochman. "I wanted to deliver my consumers a shopping destination that also provided a wealth of interesting and helpful information in one spot."

Carole Hochman has been designing intimate apparel for more than 30 years. What began as a young girl's dream to become a New York City fashion designer has today evolved into a global powerhouse company. Carole is the President and Creative Director of the Carole Hochman Design Group which manufactures not only the unsurpassed Carole Hochman brand of homewear and sleepwear, but also owns OnGossamer and the licenses to several exceptional lingerie and sleepwear collections including Oscar de la Renta, Ralph Lauren, Betsey Johnson and Lilly Pulitzer.