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Rising Star Camilla Belle Signed as Face for New Vera Wang Fragrance

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NEW YORK, June 9 /PRNewswire/ -- Coty Prestige announced today that actress Camilla Belle will be the face for a new Vera Wang fragrance, Vera Wang Princess, launching globally in Fall 2006.

Ms. Belle, 19, has acted and modeled since she was nine months old -- receiving critical acclaim for her 2005 role opposite Daniel Day-Lewis in The Ballad of Jack and Rose. More recently, she starred in When a Stranger Calls, a psychological thriller that topped the U.S. box office earlier this year. Ms. Belle currently is shooting 10,000 BC, a Warner Brothers film directed by Roland Emmerich. She also has worked with Steven Spielberg, Nicole Kidman and Cameron Diaz.

Commenting on Ms. Belle's selection as the face for her new fragrance, Vera Wang said, "Camilla exudes modern sophistication and a unique sense of style. She embodies strength, inside and out, and does so with charm, spirit and energy."

For her part, Ms. Belle said, "I was thrilled to be chosen for this campaign. Vera Wang is an amazing designer -- the essence of modern chic."

"Camilla captures the spirit of the modern young woman," said Catherine Walsh, Senior Vice President, Marketing, at Coty Prestige. "She definitely is one to watch and we are excited to work with her."

Photographer Bruce Weber shot the print campaign for Vera Wang Princess in Miami. Trey Laird of Laird & Partners was Creative Director.

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry. For over 100 years, Coty has delivered innovative products to consumers in 91 markets worldwide.

Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $2.9 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty has developed an unrivaled portfolio of more than 35 designer, celebrity and lifestyle brands.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes designer brands -- Calvin Klein, Cerruti, Chloe, Jette Joop, Jil Sander, Joop!, Kenneth Cole, Marc Jacobs, Nikos, Vera Wang and Vivienne Westwood, celebrity brands -- Jennifer Lopez and Sarah Jessica Parker, and lifestyle brands -- Baby Phat, Chopard, Davidoff, Desperate Housewives, Lancaster, Nautica and Phat Farm.

The Coty Beauty brand portfolio is more widely distributed and includes designer brands -- Esprit, Miss Sixty and Pierre Cardin, celebrity brands -- Celine Dion, David and Victoria Beckham, Isabella Rossellini, mary-kateandashley and Shania Twain, and -- lifestyle brands -- adidas, Aspen, Astor, Calgon, Chupa Chups, Exclamation, Jovan, Miss Sporty, Rimmel, Stetson, the healing garden and Vanilla Fields.

For additional information about Coty Inc., please visit http://www.coty.com/


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