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Calvin Klein Fragrances Announce Virtual Millionaire Winner in Second Life

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ck IN2U, the new fragrances for him & for her from Calvin Klein, announce
the winner of the ck IN2U 'What Are You In 2' snapshot competition held in
the virtual world of Second Life. Avatars (the inhabitants of Second Life)
were asked to post a 'snapshot' of anything that inspires then in the virtual
world, with the winning inhabitant becoming a virtual millionaire.

"With ck IN2U we really wanted to connect with the Second Life community
in a way that would be both interactive and authentic. We also felt the 'What
are you in 2" snapshot competition would really engage this creative
community," says Lori Singer, VP of Global Marketing, Calvin Klein fragrance.

The winning Avatar, Phoenix Psaltery, will walk or fly (the preferred
method of transport in Second Life) away with the prize money of one million
Linden dollars. The Linden dollar is the fully integrated currency of Second
Life, which can be traded and exchanged for US dollars.

Psaltery drew inspiration for his winning image from his 'real world'
fiancé. "Winning the ck IN2U photography contest came at just the perfect
time in my life. I am getting ready to get married in 'Reality' to the
wonderful woman whose beauty inspired my photographs, Sansarya Caligari.
Without her, I'd have no Second Life, nor much of a first life, for that
matter"

Singer, VP Global marketing, Calvin Klein Fragrances added, "We had a
fantastically diverse range of entries but chose Phoenix Psaltery as we felt
his image really captured the essence of ck IN2U and illustrated the mood of
the fragrance which is about the intense, spontaneous connection you feel
with another person, whether that be in the real world or in Second Life"

Justin Bovington, CEO of Rivers Run Red the creative agency behind the
build concluded "We have been delighted with the enthusiastic response to the
competition by the Second Life community and want to thank all whose who
entered. It has yielded a typically diverse range of work and expression
which is what we have come to expect from this creative and engaged
community."

In March 2007 Calvin Klein fragrance became the first global fragrance
brand to launch in the virtual world of Second Life, with the new ck IN2U
fragrances for him & for her.

Residents and visitors to Second Life (http://www.secondlife.com) were
able to visit the ck IN2U site, situated on Avalon, to pick up virtual
bottles of the new ck fragrances, connect with other in-world virtual
partners by spraying them with fizzing fragrance bubbles to initiate
dialogue - and use specially modified ck graffiti bottles to express
themselves and whatever they or their friends are 'in 2'.