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BRIDES Magazine Launches 'Something Pink' National Awareness Breast Cancer Campaign

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Top Designers Create 'Pink' Wedding Gowns Including Vera Wang, Carolina Herrera and Oscar de la Renta

Mayor Bloomberg Proclaims October 4th as 'BRIDES Something Pink Day' in New York City

NEW YORK, Sept. 24 /PRNewswire/ -- BRIDES magazine debuts "Something Pink" -- a national awareness campaign in support of the Making Memories Breast Cancer Foundation, an organization founded to grant wishes to women with metastatic breast cancer and their families. In an unprecedented collaboration, 21 designers have joined to create "pink" wedding gowns. The "pink" gowns will be introduced as part of the designers collection and will be available nationwide in retailers and bridal salons with 10% of the proceeds being donated to Making Memories. The campaign kicks off on Brides.com/somethingpink today and in the November/December issue of BRIDES available nationwide October 10th.

The "Something Pink" gowns featured in the 20-page fashion portfolio in the BRIDES November/December issue include designs by: Vera Wang, Oscar de la Renta, Badgley Mischka, Nicole Miller, Reem Acra, Monique Lhuillier, Amsale, Anna Maier/Ulla-Maija Couture, Anne Barge, Mon Cheri, Sabrina, Sophia Tolli, Rivini, Watters & Watters, David's Bridal, Demetrios, Eve of Milady, Melissa Sweet, Alfred Angelo, Mori Lee, and Carolina Herrera.

Millie Martini Bratten, editor in chief of BRIDES, says, "Many young women in our reader's age group today are affected by breast cancer; awareness is key to battling this disease. This initiative was a natural fit for BRIDES: bringing together top designers who responded so enthusiastically to the idea and our readers -- women in love and knee-deep in wedding plans -- who are eager to share their joy. In this issue we offer them a thoughtful, unique opportunity to send some happiness in another person's direction."

In conjunction with BRIDES "Something Pink" fashion portfolio, wife and daughter of Presidential hopeful John Edwards share a private "conversation" about breast cancer and how it's affected both of their lives.

BRIDES "Something Pink" has also joined with Lifetime Television as part of their award-winning "Stop Breast Cancer for Life" campaign and created a special Video on Demand "Something Pink" that includes a behind the scenes look at BRIDES fashion shoot and interviews with designer Oscar de la Renta, Badgley Mischka, Reem Acra, Nicole Miller and Amsale. This VOD is available to Lifetime on Demand (Comcast) and will be available on Lifetimetv.com beginning October 1, 2007.

BRIDES is the leading bridal publication in America and is part of Conde Nast Bridal Media by Conde Nast Publications, a unit of Advance Publications, which includes twenty-seven consumer magazines and their Web sites, eight uniquely branded Web sites, the Fairchild Fashion Group, Parade, the Conde Nast Media Group, and the Shared Services Centers.

Making Memories Breast Cancer Foundation (MMBCF) is a nonprofit organization founded in 1998 to advance the awareness of breast cancer. The MMBCF hosts 32 gown sales per year, which are made possible by women who donate their wedding gowns in the spirit of celebrating other women and helping to make a difference in their lives. Bridal shops and manufacturers also donate hundreds of beautiful, new designer gowns every month. For more information on BABC, please log on to http://www.makingmemories.org.