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Bad Bra Syndrome is Sweeping the Nation, Look for the Cure

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FASHION ALERT: Bad Bra Syndrome is Sweeping the Nation This August, Look for the Cure - Barely There(R) Intimates Launches New Invisible Look(TM) Bra Collection

WINSTON-SALEM, N.C., Aug. 17 /PRNewswire/ -- The facts are startling. In a recent survey conducted by the Barely There(R) brand, nearly 75% of women respondents claimed that wearing a bad bra can result in a bad mood. It's called Bad Bra Syndrome (BBS) and it's currently affecting three out of four American women. This August, Barely There(R) Intimates, the brand known for seamless innovation and unbeatable smoothness and comfort, will help remedy the problem -- introducing the new Invisible Look(TM) Bra Collection.

"Starting with the right intimate apparel, and specifically a great fitting bra, is one of my number one fashion tips for women," says Stacy London, style expert and co-host of TLC's 'What Not to Wear'. "With the new Invisible Look Bra, women can wear anything from a tight fitting white tank top to a strapless, black party dress, and feel completely confident that how incredible they look in their clothes is the only thing people will notice!"

According to respondents, some of the most common and embarrassing symptoms of BBS that women experience include visible bra lines and bumps (69%), bras that show through clothes (59%) and even bras that make breasts look pointy (43%). Clearly, these are serious concerns when the majority of American women (55%) agree that the most important factor when buying a new bra is that it helps make them look good in their clothes.

With this information in mind, the new Invisible Look Bra Collection
features the following benefits:

- Thin, flexible cups and a smooth, hidden underwire frame helps mold bra
to the body

- Soft, sueded fabric that melts into the skin

- Continuous clean sides with no stitching on the outside

- Cushioned wire channel is completely hidden

- Flat and flexible straps provide a comfortable fit that moves with the
body

- Tagfree hook and eye eliminates any discomfort, as well as unsightly
tags

- An overall comfortable fit that creates a smooth, virtually invisible,
line-free look under clothes

"With the Invisible Look Collection, we're drawing on our Barely There(R) Intimates heritage to provide women with a comfortable and stylish new bra choice," says Angela Hawkins, Director of Barely There Marketing. "The emphasis is on women looking and feeling their very best in their clothes."

For the 85% of women who say they've purchased a great new shirt or party dress only to realize that they don't have the appropriate bra to wear underneath, the Invisible Look Bra Collection is available in four styles that together meet every wardrobe need; look for the Invisible Look Underwire, Invisible Look Wire-Free, Invisible Look Front Close T-Back and Invisible Look Strapless.

Can BBS be stopped?
- The bad news is that BBS may be spreading -- in fact, 60% of women
notice bra problems on other women at least once a week
- The good news is that more than any other common wardrobe issue
(including uncomfortable shoes, pants that stretch out too much and
sweaters that fuzz), women would most like to make bras that shows
lumps, bumps, seams and straps forever invisible

So, help to wipe out Bad Bra Syndrome and start spreading the news! The new Invisible Look Bra Collection launches in August 2006 in top department stores nationwide. For a suggested retail price of $29.00, you can help beat BBS and look forward to a future of looking fabulous in any outfit. For more information, log on to http://www.barelythere.com.

About Barely There(R) Intimates

Barely There(R) bras, shapewear and panties are sold at department and chain stores nationwide. Barely There(R) Intimates is part of Sara Lee Branded Apparel, a company of Sara Lee Corporation. Sara Lee Branded Apparel is headquartered in Winston-Salem, N.C.

Methodical Notes

This survey was conducted by Kelton Research between June 26th and July 6th, 2006 using an e-mail invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the total U.S. female population age 18 to 50. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.9 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.