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The New Behind-the-Scenes Make-Up is blu_ray by CARGO Cosmetics

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TORONTO, Feb. 27 /PRNewswire/ -- CARGO high-definition blu_ray(TM) make-up solves the problems make-up artists have been having as they film in high-def.

Make-up artists on sets of hit shows have been facing their biggest challenge: high definition filming. Combined with large-screen TV's, that means that every flaw is amplified. Even worse, any heavy-handed make-up compounds the problem!

The greatest challenge for these artists is keeping the make-up looking completely natural. According to Suzanne Westmore, Emmy nominated make-up artist on the hit show Dirt, "Complexions must be flawless." Yet at the same time, "Every blemish, line, and brush stroke is amplified." In addition, problems such as shine, redness, and inconsistent pigments are magnified in high-def.

These artists' new secret weapon: blu_ray(TM) high definition make-up: CARGO Cosmetics' answer to the high-def problem. High tech pigments keep color looking natural and consistent regardless of lighting. Micronized minerals and irregular particle sizes in the pressed powder and blush/highlighter offer complexion softening and line-minimizing features. Lip-smoothing enhancers in the gloss minimize fine lines and make lips look fuller (as evidenced by Angelina Jolie who sported blu_ray(TM) lip gloss at the SAG awards). Even the mascara is revolutionary; a comb applicator ensures clump-free, maximum-definition lashes. And to combat shine, the mattifier can be used under or over make-up.

"It's amazing. I'm so happy to see the continued commitment to integrity and innovative products from CARGO," says Robin Siegel, celebrity make-up artist.

"The new blu_ray(TM) is amazing!"
- Patty Bunch, celebrity make-up artist.

"blu_ray(TM) is magnificent! The blush is amazing on television."
- Darrell Redleaf, celebrity make-up artist.

"blu_ray(TM) makes you look flawless"
- Jody Daye, celebrity make-up artist.

The complete blu_ray(TM) collection consists of a Pressed Powder, Blush/Highlighter, Mascara, Lip Gloss, and High Definition Mattifier. These products are available wherever CARGO is sold, including Sephora stores, http://www.sephora.com, and select independent beauty boutiques nationwide.

For additional information about CARGO and a complete list of retail locations, visit http://www.cargocosmetics.com