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Bikini-Ready With Ashley Paige and TRIA Beauty

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PLEASANTON, Calif., April 23 /PRNewswire/ -- TRIA Beauty, the leader in at-home aesthetic devices, today announced a Summer-Ready Sweepstakes with celebrity swimsuit designer Ashley Paige that heralds the 2009 bikini season. The online sweepstakes, at http://www.triabeauty.com, offers the Grand Prize of a custom Ashley Paige swimsuit with a TRIA Laser Hair Removal System.

The new partnership with LA-based Ashley Paige is part of TRIA Beauty's ongoing alliances with leaders and innovators in fashion, style and beauty.

"Our relationship with Ashley Paige reinforces the message that hair removal is closely tied to overall body beauty," says Drake Stimson, Executive Vice President of Sales & Marketing of TRIA Beauty. "Women who love the stylish designs from Ashley Paige will appreciate the convenience and value of the TRIA Laser, so the partnership is a natural fit."

Extensive research commissioned by TRIA Beauty confirms that most women see hair removal as an essential part of their total body beauty regimen. Although women view shaving and waxing as "never-ending chores," they agree that the elimination of unwanted hair is an essential part of looking and feeling beautiful -- even impacting what clothes they wear. This is particularly relevant in summer, the height of swimsuit season and a time when feeling comfortable and confident with one's body is of utmost importance.

"The three best accessories to the perfect swimsuit are smooth skin, a radiant smile and a confident attitude," says Ashley. "TRIA Laser Hair Removal System ultimately allows women to feel confident in their own skin."

The sweepstakes will run through June with a Grand Prize of a custom-made Ashley Paige swimsuit, valued at $1,000, with a TRIA Laser. Entrants can also win a swimsuit from Ashley Paige's current collection, valued at $800, also with a TRIA Laser. Consumers can visit http://www.triabeauty.com for exclusive summer style tips and advice from Ashley Paige.

Developed by the same team of scientists that invented the technology, the TRIA Laser Hair Removal System uses the same laser technology as professional devices and delivers the same long-lasting results in the privacy of your home, at a fraction of the cost of professional procedures. This year TRIA Beauty launched a new TRIA Laser Hair Removal System that is twice as fast as the original device, resulting in shorter treatment sessions. TRIA Laser is currently sold at Nordstrom, Bergdorf Goodman, STUDIO at Fred Segal, Bliss Spas, select physician offices, on QVC and QVC.com, and at http://www.triabeauty.com.

About TRIA Beauty

TRIA Beauty, formerly known as SpectraGenics, is a leader in light-based therapeutic beauty systems that incorporate clinically-proven aesthetic technologies for at-home personal care regimens. In 1993 Robert Grove, Ph.D., and a team of dermatologists and engineers developed the first diode laser for hair removal utilized by physicians in their medical practices. These devices are still considered the gold-standard among dermatologists and plastic surgeons. In 2003, these individuals assembled an internationally renowned team of experts in the field of aesthetic lasers to begin the development of its flagship laser hair removal system and future innovations in home-use energy-based beauty products.

About Ashley Paige

Ashley Paige has made a name for herself as the maven of swimwear. Her designs are in high demand among Hollywood's A-list celebrities. Ashley's styles have graced the pages of numerous magazines as well as countless television appearances including Extra, ET, the style network, MTV, VH1, and Bravo. Most recently, in addition to her well-known and loved swimwear line, Ashley Paige has a reality show on The Learning Channel (TLC) that chronicles her life and career.