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New Beauty.com Launches First Multi-Brand Personalized Skin and Hair Care Recommendation Tools

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BELLEVUE, Wash., Oct. 23 /PRNewswire-FirstCall/ -- Beauty.com, one of the fastest growing prestige beauty e-commerce sites in the U.S. is launching new industry-leading features to its recently redesigned web store. For the first time, consumers will have direct online access to personalized, comprehensive recommendations for skin and hair care regimens across multiple brands and price points.

"These innovative tools are bringing the traditional makeup counter experience closer to our online beauty customers by showing them products specifically selected for their individual needs and concerns," said Dawn Lepore Chairman and CEO of drugstore.com. "This compelling and informative shopping experience makes is easier for customers to make choices that are right for them."

The individually designed plans recommend products from more than 200 prestige beauty brands now available on http://www.beauty.com/, which is wholly owned by drugstore.com, inc., (NASDAQ:DSCM) a leading online provider of health, beauty, vision and pharmacy products.

The personalized skin care analysis begins with a brief online questionnaire asking about concerns such as dryness, sensitive skin, acne and allergies. The consumer will receive a choice of up to four recommended products for each step in their individual skin care regimen. The products recommended will have a range of price points, can be across multiple brands or can be within a single brand at the customer's request.

"We designed our Skin Analysis feature to provide consumers with real education about products and active ingredients," said Kathleen McNeill, vice president of beauty for Beauty.com and drugstore.com. "Our customers can use the tool to navigate through our diverse assortment quickly and simply to discover regimens that will provide the best solutions for their skin concerns."

The personalized hair care consultation also begins with a questionnaire with a focus on selecting the best shampoo, conditioner, treatment, and styling products to address concerns and allow customers to successfully style their hair for a variety of looks.

When customers choose products after using the diagnostic tools, they may print out their complete beauty regimens with instructions about how and when to use the products for maximum skin and hair care benefits. Both features may be accessed from the Beauty.com(TM) home page or for skin care, go to: http://www.beauty.com/skinanalysis and for hair care, go to http://www.beauty.com/hairconsultation.

The new analysis tools build on the highly personalized prestige beauty shopping experience that was launched with the redesign the Beauty.com web store in September. Other new features include:

-- The product zoom magnifies color cosmetics to see shimmer, texture and
shade up close.
-- New navigation options make it easier to shop and search in brand
specific stores, by category, price, ingredient or trend.
-- Fragrance Finder allows customers to search and shop by scent
categories such as floral, woody and fresh.
-- Beauty Horoscopes offers a guide to products by astrological sign.
-- Expert advice from industry insiders in "Videos" or click on "Latest
Trends" to learn makeup application and hair styling from the pros.
-- Choose up to three free samples with any Beauty.com purchase.

Customers may also enjoy these everyday Beauty Perks:
-- 100% Color Guarantee - Many of our makeup products come with this
guarantee allowing customers to return the item for full product
refund.
-- Auto Delivery for regular delivery of items every 30, 45, 60, 90 or 180
days.
-- Earn 5% back on beauty purchases.
-- Free Shipping for qualifying orders.
-- Gift with purchase from many favorite brands.

Beauty.com customers have the convenience and benefits of a shared online shopping cart between Beauty.com and drugstore.com that allows customers to buy high-end beauty products while picking up everyday essentials in a single purchase. Two sites, one beautiful bag.

About Beauty.com -- The World of Beauty Online(TM)

The Beauty.com web store is a leading online destination for prestige beauty products, providing a highly personalized shopping experience and offering more than 200 brands from widely recognized to niche, hard-to-find products. Beauty.com, Inc. is a wholly owned subsidiary of drugstore.com, inc.

About drugstore.com, inc.

drugstore.com, inc. (NASDAQ:DSCM) is a leading online provider of health, beauty, vision, and pharmacy products. Our portfolio of brands includes: drugstore.com(TM), Beauty.com(TM) and VisionDirect.com(TM). All are accessible from http://www.drugstore.com/ and provide a convenient, private, and informative shopping experience while offering a wide assortment of more than 25,000 products at competitive prices.

The drugstore.com pharmacy is certified by the National Association of Boards of Pharmacy (NABP) as a Verified Internet Pharmacy Practice Site (VIPPS) in compliance with federal and state laws and regulations in the United States.