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Get Into Character for Back-to-School Without Busting Your Budget

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NEW YORK, July 15 /PRNewswire/ -- Choosing a FABulous character to identify with helps kids develop their imagination, grow their creativity, and ease back into school. With FAB/Starpoint's wide assortment of affordable school supplies, kids can have the characters they want, and parents, the prices they love!

For children, back to school can mean back to thinking about what you want to be when you grow up, but what about what kids want to be NOW?

Judging by the staggering successes of this summer's blockbuster's Iron Man and The Incredible Hulk -- "superheroes" ranks atop boys' aspiration lists, and the girls can't seem to get enough of Hannah Montana, High School Musical and Camp Rock, which seems to pervade every waking moment.

"Marvel's big screen adaptations have clearly struck a chord with kids," says FAB/Starpoint CEO Steve Russo. "The positive message of standing up for what you believe in, redemption, the good guy prevailing -- all of that really hits home," he says. "And the Disney properties -- Hannah Montana, High School Musical and Camp Rock -- echo similar sentiments that obviously resound particularly with the young female audience."

Accordingly, FAB/Starpoint, a leader in licensed school supplies, has incorporated each of these must-have properties into fun, fashionable back-to-school assortments. A collection of supplies so cool, with price tags so small, both kids and mom will be thrilled.

There is no need for your little Hulk to turn green with envy at his best friend's lunch kit. He could carry one of his own from FAB/Starpoint's selection of Incredible Hulk lunch cases, just $9.99 at Target.

Now if Iron Man's billionaire extraordinaire Tony Stark sparks your superhero's imagination, a backpack with multiple compartments for only $10.00 at Wal-Mart and a marvelous watch with interchangeable face plates for $6.43 will help him to engineer his way through the year without breaking the bank.

With his summer of climbing the walls coming to a close, your Spider-Man can snatch up a cool writing pack complete with pencils, grippers, sharpener, and crayons for only $2.49 at Kmart -- that'll have him swinging right in to school.

For girls, no one is more super than Hannah Montana. With the fashion forward vertical messenger bag for $12.96 that you can fill with secret star stationery sets starting from $6.94 at Wal-Mart, it is certain that your fan will get the year off to an affordably rockin' start.

The High School Musical fanatic can be outfitted with the most stylish vertical messenger bags at K-Mart for $19.99 or rock out like Mitchie and Shane with FAB/Starpoint's spectacular line of Camp Rock's backpacks, messenger bags and stationery sets from Target starting at just $4.99.

The girl that loves fantasy needn't feel left out! Perennial faves such as Disney Princesses are enchanting the covers of classic portfolios and theme books, while Tinker Bell has sprinkled her pixie dust on Fairies back to school essentials and Hello Kitty has charmed everything from backpack to purses.

School may very well be about the three R's, but with all of these fantastic, wallet friendly supplies from FAB/Starpoint this back-to-school, it can be about embracing your inner superhero and pop-star too!

ABOUT FAB/STARPOINT

FAB/Starpoint is a multi-category fashion driven company that manufactures quality products for the youth, tween and junior markets through various lifestyle segments. With its diverse product assortment and one of the strongest portfolios of licenses in the kids market today including such favorites as Hannah Montana, High School Musical, Hello Kitty, Littlest Pet Shop, Spider-Man and more, FAB/Starpoint is able to meet the needs of its retail partners across all channels of distribution. http://www.fabny.com/