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aussieBum Gets Bigger and Bigger...With Their Underwear!

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Australia's favourite underwear company breaks the Guinness World Record for the World's Biggest Underwear

SYDNEY, Australia, Nov. 15 /PRNewswire/ -- It's official; this morning in Sydney's Royal Botanic Gardens, aussieBum revealed the world's BIGGEST underwear!

aussieBum has successfully broken the Guinness World Record by producing the world's largest pair of underwear on international Guinness World Records Day.

The underwear, constructed from a dazzling red Sensitive(R) fabric provided by leading Italian fabric firm Eurojersey, took over two months to produce.

Measuring in at 15.9 metres (50.85 ft) wide and 10.55 metres (36 ft) high, with a waist circumference of 32 metres (105 ft), the mammoth underwear includes 300 metres of fabric (985 ft), 500 metres (1640.5 ft) of wide-width elastic, 5000 metres (16404 ft) of cotton, a 1.5 x 6 metre (5 x 19.6 ft) logo, and they weigh in at a whopping 180 kg.

The statistics smash the current record of 14.4 metres (47.2 ft) wide and 10.48 metres high.

Producing the undies was no small feat. Eurojersey, aussieBum's long-term partner and major name in the international textiles industry, put its faith into aussieBum and provided the 300 metres (985 ft) of Sensitive(R) fabric necessary to produce the World's Biggest Undies. The incredibly soft, light and easy-to-handle nature of the Sensitive(R) fabric helped aussieBum achieve this challenge.

The garment was so large that even sailmakers could not help with the production. The aussieBum team spent hours on their hands and knees, hand stitching the underwear, with a team of people feeding the fabric and elastic through an industrial sewing machine.

Sean Ashby, aussieBum founder and Director, says, "The World's Biggest Undies project has been loads of fun! We're thrilled at this new milestone in our company. Whilst some may suggest that we are heading towards being world's biggest underwear company, we can now definitely confirm that we have, in fact, made the world's biggest undies!"

aussieBum is the all-Australian company that has pushed the boundaries of what is acceptable in the fiercely competitive world of fashion underwear. aussieBum has established an envied reputation for continually producing cutting edge designs and styles that men around the globe are quick to embrace, such as the aussieBum Wonderjock

- To download images of the World's Biggest Undies with the Sydney Harbour in the background, visit and click on the aussieBum images:

http://asianetnews.net/Download.asp?ID=83899http://asianetnews.net/Download.asp?ID=83898http://asianetnews.net/Download.asp?ID=83895http://asianetnews.net/Download.asp?ID=83896http://asianetnews.net/Download.asp?ID=83897http://asianetnews.net/Download.asp?ID=83900

- To download a video of the unveiling of the World's Biggest Undies, click on one of the following links:

Youtube link: http://www.youtube.com/watch?v=riA1JG0C9ws

Low Resolution (42.4mb): http://aussiebumvideo.com/rss/forcedownload.php?file=bigundies2_aussiebum.mp4

High Resolution (129mb: Due to the large file, this video might take a long time to download) http://aussiebumvideo.com/rss/forcedownload.php?file=bigundies2_aussiebum.mov