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Launch of Compassionate Shopping Guide:

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LONDON, October 4/PRNewswire/ --

Animal welfare organisation Naturewatch is today launching the 10th edition of the Compassionate Shopping Guide, a handbag sized booklet that shows how consumers can choose beauty, personal care and household products that have not been tested on animals.

The Guide exposes the 'heroes and villains' of the cosmetics and household brands, clearly listing which products have been developed using animal testing. It covers most personal and household brands in the UK, from high street names to specialised brands.

Twiggy, as a Compassionate Shopper, is supporting the 10th edition of the Guide by appearing as its cover model.

Although in the UK animal testing of cosmetic ingredients ended in 1998, testing continues elsewhere in the world, and in Europe alone costs the lives of thousands of animals per year. Testing of household product ingredients on animals continues in the UK.

"Today's consumers are increasingly using their purchasing power to make a difference by choosing ethical products across all sectors," says John Ruane, director of Naturewatch. "There is no need to choose products that have been tested on animals, when so many cruelty-free ones are available in all price brackets.

"The Guide suggests a very practical way in which people can make a difference. By shopping cruelty-free, they can send a clear message to manufacturers that they will no longer tolerate products that have been tested on animals.

"If animals could speak, they'd advise people to chose cruelty-free products in this Guide for one simple reason: 'because we're worth it'.

"The Guide is also an ideal Christmas present for the person who has everything and who wants to make a difference."

The Compassionate Shopping Guide costs GBP2.50 including p&p and is available from Naturewatch's web site http://www.naturewatch.org or by phoning
+44-1242-252871.