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Anchor Blue Partners With Heidi Montag to Design Her Own Juniors Line

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Heidiwood for Anchor Blue will debut in Spring 2008 and will be inspired by the reality star's personal style.

ONTARIO, Calif., Nov. 28 /PRNewswire/ -- Specialty retailer Anchor Blue recently made a huge announcement on the red carpet at the launch of their experiential pop-up boutique, La La Land in Santa Monica, CA. Flanked by heaps of press and celebrities, CEO Tom Sands stood side-by-side with reality TV icon, Heidi Montag and her fiance Spencer Pratt to announce the launch of her new clothing line "Heidiwood."

Heidi, who stars in the #1 hit MTV reality show "The Hills," spent a year in Italy during college studying apparel design. "Fashion is something that has always been a passion of mine," she says and adds, "I really look forward to creating an affordable, fun and sexy line with Anchor Blue." The line which will consist of Juniors tops, bottoms, tees and accessories will debut in Spring 2008 and is currently under development. "I plan to get my hands dirty on this one. This is something I have always wanted to do and Anchor Blue has enabled me to be an integral part of the design process. Each and every piece will have my initial input, feedback and final approval stamped all over it." Items will range in price from $10 to $60.

In addition to putting out her line through Anchor Blue retail outlets, Heidi will also be one of the faces of the brand for the 2008 high traffic seasons. As part of her work with the company, Heidi will be featured in ad campaigns, do in-store appearances and be a general ambassador for the brand. Sands states "Heidi equates our lifestyle statement that the diversity of fashion lives in LA. We are thrilled she is part of our 2008 campaign and can't wait to bring her line to our consumer."

Heidiwood will appear in most Anchor Blue retail locations and marks the company's commitment to re-branding starting in early 2008. The line will have its own build out and will be accompanied by other hot products from several well-known brands as well as the Anchor Blue brand. This is the first time the guy's and girl's retailer has entered into an agreement like this and hopes it opens the door for them to possibly do other similar partnerships. The La La Land opening was the launching pad for the New Anchor Blue, the partnership with Heidi and Heidiwood is the first big step on that path, keep your eye on Anchor Blue in '08 ...

The Anchor Blue Retail Group, Inc. is an affiliate of Sun Capital Partners, Inc. It operates Anchor Blue stores, a specialty retailer of juniors and guys apparel and accessories since 1981, and is licensed to operate Levi's/Dockers Outlet by MOST. Anchor Blue Retail Group, Inc. is based in Ontario, California and currently runs 252 retail locations in 31 states and Puerto Rico. More information about Anchor Blue is available at http://www.anchorblue.com/.