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Allure Reveals One of the Best-Kept Secrets in the Cosmetics Industry

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January Issue of Allure Hits Newsstands on December 26

NEW YORK, Dec. 17 /PRNewswire/ -- One of the best-kept secrets in the cosmetics industry, CoffeeBerry extract, contains the most powerful natural antioxidant yet discovered. This February, the new extract will be unveiled in a face cream tentatively called Revale Skin at the annual meeting of the American Academy of Dermatology. It will then be sold in a cleanser, day cream, and a night cream for $40 to $100 at dermatologists' and plastic surgeons' offices. Euromonitor predicts sales of anti-aging facial products to hit almost $5 billion by 2010.

In development for the past five years, CoffeeBerry extract contains high levels of antioxidants called polyphenols that are believed to prevent cellular damage in skin when applied externally and to boost the immune system when ingested. Prior to this coming February, it has been available only as a powder that could be incorporated into food products and dietary supplements.

Antioxidants help protect skin cells against damage from the sun, air pollution, and aging. CoffeeBerry extract's antioxidant content is five times higher than the most powerful pomegranate's and three times greater than that of the highest-quality green tea-two of the leading antioxidants in skin care. Compared with a potent green tea, CoffeeBerry extract was twice as capable of protecting the skin from UVA damage. It was also better at inhibiting UV- induced inflammation and enzymes associated with melanoma. In tests done at an independent lab, women, ages 35 to 60, with wrinkles, dry skin, and discoloration, applied the cream twice a day for three weeks. The texture and tone of the skin treated with CoffeeBerry extract showed 46 percent improvement in fine lines and wrinkles, 64 percent in overall skin smoothness, and 79 percent in skin hydration.

As The Beauty Expert, Allure is the only women's magazine dedicated to beauty and is read monthly by nearly 5 million American women interested in the news and trends in skin and hair care, cosmetics, fragrance, and fashion. The companion website to Allure magazine is http://www.allure.com/.